business intelligence

what is business intelligence?

  • Who are our most profitable customers?
  • Which products deliver the best margins?
  • How successful was our first quarter marketing campaign?
  • What is our quarter-to-date sales total?
In most organisations, answers to these and a host of other critical business questions are buried in a variety of disconnected enterprise applications, websites and databases. It is the job of Business Intelligence (BI) solutions - comprising query, analysis and reporting tools - to extract and organize that data in a way that makes it meaningful and actionable for staff.

what can BI do for me?

To optimize performance and satisfy customer demand, you need to leverage your business-critical information better and faster than the competition. That is why BI is a key strategic asset for any organisation. It means arming your staff with the most up-to-date and accurate information about your business.

how do I get started?

Most companies have the foundations for BI already in place - databases and systems filled with information about their business - their clients, their products, their staff and their departments. But this information is usually buried in different sources, and getting to the information you need can be a time-consuming and frustrating process. BI applications simply and quickly unite data from your disparate sources so that you can share information internally with employees, externally with customers and suppliers, and effectively use it for analytical, reporting or decision support purposes, to improve operational efficiency and build more profitable customer relationships.

the results?

BI allows you to access, analyse and report on your data through one consistent source. BI embraces multi-dimensional analysis (OLAP), enterprise managed reporting, data querying, the balanced scorecard and advanced visualisations (maps, animation, slide shows, special chart types).

A web based information portal integrated with an intranet or extranet and supported by a consistent set of data or marts is a key deliverable of our solutions.

our approach

Working closely with Cognos, an IBM company, supplier of BI products, Infocube blend business and technical skills with a pragmatic and strategic approach to provide user empowerment alongside secure access, automation, system performance and data integrity.

Individual users throughout an Enterprise will benefit from consistent, integrated information securely delivered, organised and presented, how, when and where it is needed, supporting better understanding and more informed decision-taking.

Click here for more information on our services.